Article Marketing

I am signed up to receive emails from one of my favorite restaurants. I signed their email list because they send me a free appetizer coupon on my birthday. Because of this I'm willing to let them send me other emails throughout the year. I have often thought about how they are wasting this opportunity. This is because they never send me emails that interest me.

This restaurant is practicing direct mail marketing. They have access to my email, and so they have access to me. They send me letters trying to tempt me to go get food from them. What they aren't doing is sending me information that interests me.

Article marketing has to potential to link businesses and consumers in a very unique way. A successful article will interest the reader. The restaurant that sends me emails could be sending me articles that I'd be interested in. If they did that I would anxiously open their emails rather than just delete them without reading them.

It's not easy to figure out what is going to interest a customer. If a business is sending them direct mail then they are trying to reach them on a somewhat personal level. Article marketing also attempts this fictional one-on-one relationship. Really, direct mail marketing and article marketing go hand in hand with each other, and benefit greatly from one another.

It wouldn't take much to get me to open an email from the restaurant. For instance, if I received an email from them telling me all about a farm that they get their food from, I'd probably read it. I'd read the entire article, and the whole time I'd be getting more and more hungry for their food. I might go to their restaurant that night.

A well written article is a powerful tool. If a business has the power to get an article to a potential client, then they should do it. In today's world interest is everything. If you can captivate, then you can sell.

Article marketing works well during a slow economy. People think they have no money, but they do. They go out searching for something free. An article sent to their home is free. If it looks interesting then they'll read it. If it interests them then you've got them. They will give you what money they have.

The restaurant I receive emails from will ever rise to their potential. It doesn't matter much, because they're pretty crowded every night anyway. Other businesses cannot afford to be so sloppy with their resources. How often do company's email things that aren't going to interest the receiver? Why email it in the first place?

The key to successful direct mail marketing is to interest the person receiving the mail. Article marketing works under the assumption that you can interest people. If used together both modes of advertising can reach greater heights.

So the next time you're putting together your direct mail package, think about putting an article in there geared toward your client. It just might do the trick.