In Part 3 of this Article on Small Business Marketing, I am going to explore a marketing research and target marketing. Both are very important in marketing your small business, and the quality of the process of market research to define target marketing. See my previous article for information about marketing methods and strategies.
Research
Questions to ask:
- Is the combination of goods and services better, more competitive offering to the market than just a product or service?
- What is your preference? Price? An excellent product or service? Time? Barriers to entry?
- What should you emphasize? Quality, Selection, Location, Service, your professional status or history of the company?
- Can you effectively compete?
- Define your own events. What is their edge?
- Who are your best customers? Why?
* What are their population? Psychographics?
* Why buy?
* What the media they interact with?
* What is their spouse works for a living?
* What is their purchasing outlook for next year?
- What are the best aspects of your business in the customer's point of view?
* What improvements do not want customers?
* Do not want more free to interact as a newsletter, e-books, articles, forums, etc? Customers, whether immediate or future, offer the best marketing information. Prepare a questionnaire for them! Put a poll on your site. These are great ways to fully define their "best" customer, and what made them decide to buy.
- Provides valuable information about your competition and how you stack up. Research Bonanza is the World Wide Web!
- Use multiple search engines.
- Use of chat rooms and forums. They can be found in the focus groups and provide a valuable Marketing Research. Determine your marketing appeals or your customers' hot buttons.
At the end of the initial Marketing Research, ask yourself:
- What the customer needs, wants and translate into lower "X" amount of profitability?
- What improvements are needed for biz?
- How are your competitors hinder its growth?
- How can you lose existing customers?
- What measures should be taken to ensure their products and services do not become obsolete?
- What changes in trends affect your business?
- Who you need to advise you about running your business? Spark new ideas?
Note: The quality and source of your marketing information to determine the effectiveness of your research. Need high quality and reliable information, and these two variables are key to your future success.
Target Marketing
Targeted marketing does not have to be expensive, but a focused and personalized nature of target marketing cost that would be worth considering. Some examples are:
- E-mail Opt In
- Online Committees and Groups
- Free Online & Offline Ads
- Increase response rates in free numbers
- Newsletter
- 900 Numbers
- Inexpensive regional magazine editions: great credibility builder!
- Newspapers offer low-cost targeted geographic areas and neighborhoods.
- TV ads are much cheaper and more targeted now.
- Home Shopping Network can be highly targeted advertising and big around.
- Mobile text messaging: Opt In Only!
- Video Brochure: brochure paper is harder to sell now a days. Bring your business, products and services, with a range of video and / or audio.
- See the targeted media such as aircraft, airports, taxis, buses, collection counters, restrooms, banks, etc.
- Marketing messages on the phone, "Hold" session.
- Use low-cost special effects seem to have a larger view of television advertising.
Targeted marketing methods
Canvassing / Cold Calling: I'm not a big fan of canvassing or cold calling, but it can be effective / needed in the early stages of your business, especially when money is tight. You can improve your way by:
- Placing flyers / letters before initiating contact
- Go to networking events (eg Chamber of Commerce and Professional Network Group) as a guest member for free and make it count.
- Be direct, look people in the eye, and most importantly, provide value. Never hesitate to ask respectfully for sale.
- Free Demonstration, sample or leaving behind the product for free use can be very effective if your product is very effective and can be sold.
Tuesday, February 21, 2012
Friday, February 17, 2012
Telemarketing Techniques
Telemarketing is one of the most popular direct marketing techniques today, where Telesales staff working in call centers were asked to develop sales leads from prospective clients or customers. Telemarketer must have excellent interpersonal skills along with smooth marketing skills and the ability to politely convince future customers that his company's product or service is the best. Telemarketing can be used for Business-to-business (B2B) and business-to-consumer (B2C) purposes. The first step must be advertised to do is to create sales leads, which can be done through live calls or automated voice messages.
Traditionally, telemarketing techniques include creating a database of potential customers based on profiles of the company. Telemarketer must then call the customer, first developed the basic relationship with them, followed by a second round of Telesales, if a client shows an interest. Telemarketer must understand the customer's precise needs quickly, so that the final set of calls can be, persuading them to invest in the company's products or services. Although he spent most of the call centers, telephone marketing can also be done in small offices or private homes.
The first thing that tele-caller or telemarketer has to do is develop an impervious attitude toward rejection. Most customers call initially found annoying or irritating, and will often be rude to a telemarketer. But the well-advertised knows how to change it to their advantage. Successful cold calling is an essential telemarketing techniques and the best way to achieve this is to clear, concise and precise. It is important to know that the purpose behind the calling customer. Do not confuse him or raise his message in a violent manner.
Another important tip is to know the purpose of your call and remember the scenario is a good idea. However, be sure to insert some emotion in his voice. Nobody likes the voice of a robot by giving them advice on buying products or services. Telemarketing survives in diplomacy and efficiency, and language skills. Monotonous dialogue, boring and unnecessary topics will help you earn brownie points. Keep in mind that you probably take the customer valuable time. Make customers feel they are important and it is your duty to be serviced in the best possible way.
Well advertised knows what makes their customers click. It is common to encounter obstacles, but you know how to overcome it and reach the customer. If you encounter voicemail, do not hang up. Leave a short and powerful message, informing them that call, but do not let the hassle of laces her voice at all. Leave your name and number in case the call. Listen to your client if they are saying and make sure that you are interested in the sound. Jot down the points you can cut later. Be their friend.
To summarize, remember these golden rules and you will never go wrong. The client needs to believe in your company's product or service, and the only way you can achieve that by being drunk, but confident in their sales pitch. Since customers are your company offers sales and telemarketing skills required polished like to convince them, whether you call centers to work with, or tiny one-room office.
Traditionally, telemarketing techniques include creating a database of potential customers based on profiles of the company. Telemarketer must then call the customer, first developed the basic relationship with them, followed by a second round of Telesales, if a client shows an interest. Telemarketer must understand the customer's precise needs quickly, so that the final set of calls can be, persuading them to invest in the company's products or services. Although he spent most of the call centers, telephone marketing can also be done in small offices or private homes.
The first thing that tele-caller or telemarketer has to do is develop an impervious attitude toward rejection. Most customers call initially found annoying or irritating, and will often be rude to a telemarketer. But the well-advertised knows how to change it to their advantage. Successful cold calling is an essential telemarketing techniques and the best way to achieve this is to clear, concise and precise. It is important to know that the purpose behind the calling customer. Do not confuse him or raise his message in a violent manner.
Another important tip is to know the purpose of your call and remember the scenario is a good idea. However, be sure to insert some emotion in his voice. Nobody likes the voice of a robot by giving them advice on buying products or services. Telemarketing survives in diplomacy and efficiency, and language skills. Monotonous dialogue, boring and unnecessary topics will help you earn brownie points. Keep in mind that you probably take the customer valuable time. Make customers feel they are important and it is your duty to be serviced in the best possible way.
Well advertised knows what makes their customers click. It is common to encounter obstacles, but you know how to overcome it and reach the customer. If you encounter voicemail, do not hang up. Leave a short and powerful message, informing them that call, but do not let the hassle of laces her voice at all. Leave your name and number in case the call. Listen to your client if they are saying and make sure that you are interested in the sound. Jot down the points you can cut later. Be their friend.
To summarize, remember these golden rules and you will never go wrong. The client needs to believe in your company's product or service, and the only way you can achieve that by being drunk, but confident in their sales pitch. Since customers are your company offers sales and telemarketing skills required polished like to convince them, whether you call centers to work with, or tiny one-room office.
Wednesday, February 8, 2012
Three Tips for Successful
Internet video marketing has become extremely popular in recent years. It is a successful choice for many companies and very little money can be put into the budget. In fact, some of the most low budget videos are often better because of increased viral videos. However, there are a few tips to follow when using this option for your business.
Know Your Audience
Before you even think about internet video as a marketing opportunity for you, you must define your target audience. This will help you determine whether it will work for you. Unfortunately, there are a large number of people who do not use sites like YouTube looking for video, and can not use the internet in general.
However, the number of people who do not use the internet is a minority. Surprisingly, the average person on the internet will look incredible 186 videos each month. There are great chances that there will be one of those 186 articles.
Demonstrate your product or service
While using YouTube marketing, you will need to make sure they show exactly what your business is about. There is no point in talking about the product that sells, but it does not appear - it will give the viewer enough information.
If you are fighting for it because of the nature of their services, to bring in his staff to talk about your video. This will put a face to everyone in the office and will give them the opportunity to share their knowledge. It works well in marketing, because it shows that you are dedicated to helping in customer satisfaction.
Do not panic!
When it comes to video marketing, many people begin to panic. They will worry about what to say, it will tell you that you will get your point across clearly. While people like to see flawless video, this is an internet video marketing, rather than high-end commercial - remember that!
Take the time to make some notes that you want to transfer and then talk to the camera like you're in a conversation with a friend. Relax during a recording and not worry about stumbling over words. Take a deep breath and talk slowly to get your point across - it will also help to stop any stuttering or stumbling. You are the man and the people watching your video will not remember that. They will know that this is not a commercial high-budget and highly paid actors - you are a business owner, so you will expect interruptions.
The best thing is that with internet marketing videos, many viewers will be expected to be a man. They will see who you are and what your business is. This is the main point of the exercise - not putting together an inexpensive, high-end video for a decent TV.
Know Your Audience
Before you even think about internet video as a marketing opportunity for you, you must define your target audience. This will help you determine whether it will work for you. Unfortunately, there are a large number of people who do not use sites like YouTube looking for video, and can not use the internet in general.
However, the number of people who do not use the internet is a minority. Surprisingly, the average person on the internet will look incredible 186 videos each month. There are great chances that there will be one of those 186 articles.
Demonstrate your product or service
While using YouTube marketing, you will need to make sure they show exactly what your business is about. There is no point in talking about the product that sells, but it does not appear - it will give the viewer enough information.
If you are fighting for it because of the nature of their services, to bring in his staff to talk about your video. This will put a face to everyone in the office and will give them the opportunity to share their knowledge. It works well in marketing, because it shows that you are dedicated to helping in customer satisfaction.
Do not panic!
When it comes to video marketing, many people begin to panic. They will worry about what to say, it will tell you that you will get your point across clearly. While people like to see flawless video, this is an internet video marketing, rather than high-end commercial - remember that!
Take the time to make some notes that you want to transfer and then talk to the camera like you're in a conversation with a friend. Relax during a recording and not worry about stumbling over words. Take a deep breath and talk slowly to get your point across - it will also help to stop any stuttering or stumbling. You are the man and the people watching your video will not remember that. They will know that this is not a commercial high-budget and highly paid actors - you are a business owner, so you will expect interruptions.
The best thing is that with internet marketing videos, many viewers will be expected to be a man. They will see who you are and what your business is. This is the main point of the exercise - not putting together an inexpensive, high-end video for a decent TV.
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