Monday, March 12, 2012

Builds Page Rank

Using marketing articles to market a website or blog is a standard practice among many traders for several reasons. Among them is the low cost of web marketing strategy. Articles that are written can be purchased, written from scratch, or can be taken care of by the company's content syndication. All these methods are relatively inexpensive ways to market a web site when considering the alternative.

Web marketing with back links

One of the most important things to remember in web marketing is that most people find what they are looking for online through search engines. To get a better position in the results of these tests requires a high page rank.

Getting a high page ranking depends in some part of getting back links to a website or blog. These back links are links to various other sites that link to a site that is promoting. Marketing articles are articles that link to pages in order to build these needed back links.

Building Web Traffic

Marketing articles are also a great way to bring in new customers who would otherwise never have heard of a website that is sold. Marketing articles are those that provide in-depth information that we bring in readers who are looking for information. They should be so interesting and helpful to encourage your readers to click on the attached link to go to the website to learn more.

Resource Box Links

The links that are provided in many marketing articles are the ones that are included in the resource box at the end of the article. If objects are placed on article directories, link May be required to be in the resource box, not in the body of the article.

Depending on the article directory, May there be three or four links are allowed in each resource box. Several Web sites, or a few pages on the web, then you can give your back links to these resources box. With many marketing articles to several article directories, blogs and other Web sites, Web pages can get a much higher page rank and bring in more traffic. Articles marketing will allow you to get more traffic through links and through search engines that give the place a better placement in search results.

Direct Horizon Business Development Group has over 50 years of technical experience behind its business practices. Whether it is web design, content, content distribution, point of sale systems, traffic and conversion tracking, PPC or custom software, directly Horizon Business Development Group is the one to call.

Tuesday, February 21, 2012

Small Business Marketing

In Part 3 of this Article on Small Business Marketing, I am going to explore a marketing research and target marketing. Both are very important in marketing your small business, and the quality of the process of market research to define target marketing. See my previous article for information about marketing methods and strategies.

Research

Questions to ask:

- Is the combination of goods and services better, more competitive offering to the market than just a product or service?
- What is your preference? Price? An excellent product or service? Time? Barriers to entry?
- What should you emphasize? Quality, Selection, Location, Service, your professional status or history of the company?
- Can you effectively compete?
- Define your own events. What is their edge?
- Who are your best customers? Why?
* What are their population? Psychographics?
* Why buy?
* What the media they interact with?
* What is their spouse works for a living?
* What is their purchasing outlook for next year?
- What are the best aspects of your business in the customer's point of view?
* What improvements do not want customers?
* Do not want more free to interact as a newsletter, e-books, articles, forums, etc? Customers, whether immediate or future, offer the best marketing information. Prepare a questionnaire for them! Put a poll on your site. These are great ways to fully define their "best" customer, and what made them decide to buy.
- Provides valuable information about your competition and how you stack up. Research Bonanza is the World Wide Web!
- Use multiple search engines.
- Use of chat rooms and forums. They can be found in the focus groups and provide a valuable Marketing Research. Determine your marketing appeals or your customers' hot buttons.

At the end of the initial Marketing Research, ask yourself:

- What the customer needs, wants and translate into lower "X" amount of profitability?
- What improvements are needed for biz?
- How are your competitors hinder its growth?
- How can you lose existing customers?
- What measures should be taken to ensure their products and services do not become obsolete?
- What changes in trends affect your business?
- Who you need to advise you about running your business? Spark new ideas?

Note: The quality and source of your marketing information to determine the effectiveness of your research. Need high quality and reliable information, and these two variables are key to your future success.

Target Marketing

Targeted marketing does not have to be expensive, but a focused and personalized nature of target marketing cost that would be worth considering. Some examples are:

- E-mail Opt In
- Online Committees and Groups
- Free Online & Offline Ads
- Increase response rates in free numbers
- Newsletter
- 900 Numbers
- Inexpensive regional magazine editions: great credibility builder!
- Newspapers offer low-cost targeted geographic areas and neighborhoods.
- TV ads are much cheaper and more targeted now.
- Home Shopping Network can be highly targeted advertising and big around.
- Mobile text messaging: Opt In Only!
- Video Brochure: brochure paper is harder to sell now a days. Bring your business, products and services, with a range of video and / or audio.
- See the targeted media such as aircraft, airports, taxis, buses, collection counters, restrooms, banks, etc.
- Marketing messages on the phone, "Hold" session.
- Use low-cost special effects seem to have a larger view of television advertising.

Targeted marketing methods

Canvassing / Cold Calling: I'm not a big fan of canvassing or cold calling, but it can be effective / needed in the early stages of your business, especially when money is tight. You can improve your way by:

- Placing flyers / letters before initiating contact
- Go to networking events (eg Chamber of Commerce and Professional Network Group) as a guest member for free and make it count.
- Be direct, look people in the eye, and most importantly, provide value. Never hesitate to ask respectfully for sale.
- Free Demonstration, sample or leaving behind the product for free use can be very effective if your product is very effective and can be sold.

Friday, February 17, 2012

Telemarketing Techniques

Telemarketing is one of the most popular direct marketing techniques today, where Telesales staff working in call centers were asked to develop sales leads from prospective clients or customers. Telemarketer must have excellent interpersonal skills along with smooth marketing skills and the ability to politely convince future customers that his company's product or service is the best. Telemarketing can be used for Business-to-business (B2B) and business-to-consumer (B2C) purposes. The first step must be advertised to do is to create sales leads, which can be done through live calls or automated voice messages.

Traditionally, telemarketing techniques include creating a database of potential customers based on profiles of the company. Telemarketer must then call the customer, first developed the basic relationship with them, followed by a second round of Telesales, if a client shows an interest. Telemarketer must understand the customer's precise needs quickly, so that the final set of calls can be, persuading them to invest in the company's products or services. Although he spent most of the call centers, telephone marketing can also be done in small offices or private homes.

The first thing that tele-caller or telemarketer has to do is develop an impervious attitude toward rejection. Most customers call initially found annoying or irritating, and will often be rude to a telemarketer. But the well-advertised knows how to change it to their advantage. Successful cold calling is an essential telemarketing techniques and the best way to achieve this is to clear, concise and precise. It is important to know that the purpose behind the calling customer. Do not confuse him or raise his message in a violent manner.

Another important tip is to know the purpose of your call and remember the scenario is a good idea. However, be sure to insert some emotion in his voice. Nobody likes the voice of a robot by giving them advice on buying products or services. Telemarketing survives in diplomacy and efficiency, and language skills. Monotonous dialogue, boring and unnecessary topics will help you earn brownie points. Keep in mind that you probably take the customer valuable time. Make customers feel they are important and it is your duty to be serviced in the best possible way.

Well advertised knows what makes their customers click. It is common to encounter obstacles, but you know how to overcome it and reach the customer. If you encounter voicemail, do not hang up. Leave a short and powerful message, informing them that call, but do not let the hassle of laces her voice at all. Leave your name and number in case the call. Listen to your client if they are saying and make sure that you are interested in the sound. Jot down the points you can cut later. Be their friend.

To summarize, remember these golden rules and you will never go wrong. The client needs to believe in your company's product or service, and the only way you can achieve that by being drunk, but confident in their sales pitch. Since customers are your company offers sales and telemarketing skills required polished like to convince them, whether you call centers to work with, or tiny one-room office.

Wednesday, February 8, 2012

Three Tips for Successful

Internet video marketing has become extremely popular in recent years. It is a successful choice for many companies and very little money can be put into the budget. In fact, some of the most low budget videos are often better because of increased viral videos. However, there are a few tips to follow when using this option for your business.

Know Your Audience

Before you even think about internet video as a marketing opportunity for you, you must define your target audience. This will help you determine whether it will work for you. Unfortunately, there are a large number of people who do not use sites like YouTube looking for video, and can not use the internet in general.

However, the number of people who do not use the internet is a minority. Surprisingly, the average person on the internet will look incredible 186 videos each month. There are great chances that there will be one of those 186 articles.

Demonstrate your product or service

While using YouTube marketing, you will need to make sure they show exactly what your business is about. There is no point in talking about the product that sells, but it does not appear - it will give the viewer enough information.

If you are fighting for it because of the nature of their services, to bring in his staff to talk about your video. This will put a face to everyone in the office and will give them the opportunity to share their knowledge. It works well in marketing, because it shows that you are dedicated to helping in customer satisfaction.

Do not panic!

When it comes to video marketing, many people begin to panic. They will worry about what to say, it will tell you that you will get your point across clearly. While people like to see flawless video, this is an internet video marketing, rather than high-end commercial - remember that!

Take the time to make some notes that you want to transfer and then talk to the camera like you're in a conversation with a friend. Relax during a recording and not worry about stumbling over words. Take a deep breath and talk slowly to get your point across - it will also help to stop any stuttering or stumbling. You are the man and the people watching your video will not remember that. They will know that this is not a commercial high-budget and highly paid actors - you are a business owner, so you will expect interruptions.

The best thing is that with internet marketing videos, many viewers will be expected to be a man. They will see who you are and what your business is. This is the main point of the exercise - not putting together an inexpensive, high-end video for a decent TV.

Thursday, January 26, 2012

Marketing Plan

I will never forget. I lived in one room log cabin outside Fairbanks, Alaska. My cabin had no running water, which is common in the area in which I lived. That meant hauling water, cutting wood for heat, and using an upgrade for my bathroom.

It's not easy living in the least.

Winter is a particularly difficult in Fairbanks. Winters are long and cold. Snow gets deep and it feels like to live in a virtual deep freeze.

One winter day in particular is etched in my memory. Or perhaps I should say, frozen in my memory.

One morning I woke up, threw some wood into the furnace, and walked over to the window to check the temperature. As I scratched the frost from the inside of the window to get a look at the thermometer, I could hardly believe his eyes.

Fifty-five down!

I looked again just to make sure I've seen the numbers right. Of course. 55 below!

This is more than just cold. 55 below the actual bones of cooling.

But as cold as it was, I knew I had to go to work. I worked at the university, and I knew it was open, despite the weather. This meant that I had to do was work. Or so I thought.

So, I went to my little Subaru ready to go. At this time, it is no small feat. I had a garage for my car, so that meant I had to join, if I had any chance of getting started. I actually had two plug-ins for an oil pan and a battery warmer.

After putting on my warmest clothes, I headed out to start Subaru. I tried to turn the engine, but for the first few minutes, all I managed to get a grinding sound from the starter. Finally, the engine delivered and started running.

Every moving part on the car seemed to be protesting. The windows were iced over, as well as outside. But I was successful in getting to work. In fact, I was feeling like I had won some elements.

Finally, the car was running well enough to try to put it in gear. After all, I have places to go and things to do. Gearing barely moving, but I managed to get into neutral.

Then I was on the next phase of stepping on the gas. I knew that he was making real progress when I felt the tires moving, even though everything looked like it was in slow motion. Tires were moving, but the car was not. So I pressed a little harder on the accelerator.

This cycle went on for some time, but I realized I was not really going anywhere, although the car was in reverse, and I give him gas.

I got out of the car to check to see what the problem was. As soon as I look at my tires, I knew. It was so cold that the bottom of the tire as flat as a board. Of course, there is air in the tires, but just not the right place.

All I could do is dig a deep hole in the snow under each tire. Tires just can not muster any momentum to move.

At this point I knew, despite my valiant efforts, I'm not anywhere. It is time to rethink your plans for the day.

...............
It may very well be wondering exactly what this story has to do with marketing. Good question.

For some reason, this experience reminds me of a marketing campaign I did. A lot of time, energy and money spent with not much to show but a hole.

Sometimes, in the marketing world, we have all the pieces in place for what we think will work. This ad may look good, it is set to your target audience and your message is clear.

But then the campaign would simply not the answer you thought it would. You have invested a lot and it's hard to let it go. But chances are, if you keep doing the same thing, you're probably going to just dig a deeper hole.

It is time to rethink your marketing plan. Just like the day in Fairbanks to fifty-five below.

Tuesday, November 1, 2011

MLM Industry Revealed

The industry is in trouble ...

Multilevel marketing industry is facing many problems today than ever before. And many believe that the high-tech Internet world is to blame.

In the early days of MLM distributors to build a line down through the warm market, warm market referrals and the basic methods of advertising. In any case, the upline leader was able to keep in touch face to face with the entire sales force through locally held meetings and training sessions.

These days, however, things have drastically changed. Many have turned to the Internet for success only to have lost that personal touch that MLM once.

New distributors are lost in the crowd and get hit with new and exciting opportunities on a daily basis just open the box.

So, after 60-90 days of making no money in their business, they are tempted to jump ship and get in on the next highest lotion or vitamin craze ... Or worse yet, the next great "pre-launch" only to get in to, in order to "lock up your position."

This "grass is greener" phenomenon has created record spending rate in the MLM industry that many who refer to as the "leaky bucket syndrome." In other words, the distributors have a tough time financing enough people to make their own "bucket" full of repetitions until a drop of DNA.

And statistically speaking, more than 95% of all new MLM distributors will ultimately fall within their first 90 days.

In response to this growing nightmare in network marketing, industry leaders have developed a new way to make money on the Internet age and it is a concept known as high-ticket GPT - Or Get Paid Today.

First, what is the "High-Ticket?"

Also known as "Top-tier," it refers to the committee can do as an associate. With many network marketing companies pay a small fee of, say, 20-25%, high ticket programs commissions start around $ 500 and run into thousands per sale.

Thus, it is easy to see that it could take an entire years worth of commissions in the small ticket MLM company that responds to only one sale in the GPT programs.

And what about the "Get Paid Today?"

Well it is a term used for programs that pay out high commissions (sometimes 100%) immediately after the sale of products or services. So when you made a sale, commissions are paid directly from your prospects to you so you do not have to wait until the commission is paid.

As you can see, this is a very attractive alternative to low commissions and high attrition rates in the network marketing industry, and it is for this very reason that many industry leaders by adding the top-tier programs, get paid today its portfolio income stream.

Did frustration downline building finally killed the industry altogether? Is it to blame? Well, I'm sure that the MLM industry will keep chugging along as they are always new people out there who have not heard the downside is ... The Internet offers a world-wide reach these individuals.

But for those who have heard, and those who know the struggles and frustrations of building MLM downlines, GPT becomes a way of life. And many are finding success with these systems within a few weeks, not years.

So if you're looking for a business opportunity that attracts serious builders and payable directly to 100% commissions of $ 1,000 or more, or maybe you've been down the road of disappointment in MLM and you want success, but are not able to accomplish, perhaps high-Get Tickets Paid Today program for you.

Wednesday, July 13, 2011

new standards in the delivery

Experience as the web evolves, smart phones may soon live up to its name, and mobile strategy for any business to grow in importance.

Voice privacy change with potentially significant implications for consumers and business on the web: the shift to a new generation of HTML, 1 that support Internet programming standard. Managers, regardless of industry, should note, such as exponential growth of device-specific applications, the evolution of HTML will further enhance the power of mobile devices, accelerating changes in the way people consume content and potential use of smart phones and tablets as a platform for both marketing and productivity tools.

Next-generation Internet standard essentially allows you to program a specific operating system rather than through a web browser to run. This means that consumers will be able to access the same programs and the contents of any cloud-based personal computers, laptops, smart phones, or pills, because the browser is a common platform.This can create opportunities and present challenges. This article seeks to provide a primer on the changes to senior management, which may impact the move to "Web-oriented" feel much sooner than they think.